Marketing Plan for Small Businesses
A plan before you spend not after.
A full marketing plan built around your specific goals. Built for businesses wanting a real plan before spending on individual services piecemeal. Project 215 handles this for businesses in Clarksville and across Middle Tennessee — a set timeline and a real person you can call.
Custom quote
Tell us what you need. We will quote it.
Every business needs something different, so each project is quoted individually. Tell us what you are after and we will send a quote built around it.
Request a quote and a representative will be in touch within 1-3 business days.
What you get
Included in your quote.
Scoped to what your project needs
Goal & budget definition (with budget allocation)Channel strategy & prioritizationTimeline & milestone planningWritten strategy document
How it runs
Typical timeline — 2-4 weeks
01
DiscoveryWeek 1Your goals, budget, and current marketing reviewed before anything is planned.
02
PlanningWeeks 1-2Channels prioritized and, where it is part of your scope, budget allocated across them.
03
ReviewWeek 3Your feedback worked into the plan.
04
DeliveryFinal weekThe written strategy delivered.
Scope
What this does not cover.
We would rather tell you up front than surprise you at invoice time.
Hosting, domain, or third-party software subscriptionsContent you have not supplied by the agreed dateWork outside the scope of your quote
Questions
Frequently asked.
Those plan a single discipline. This plans your whole marketing mix — which channels to use, in what order, and where the budget should go.
Not as part of this. The plan is yours to run with your own team, other providers, or our services, booked separately.
How much to spend on each channel, so your money goes where it fits your goals instead of wherever someone pitched hardest. It can be part of your quote.
How you want to be seen compared with your competitors — the idea every piece of messaging hangs on. It can be part of your quote, along with a KPI framework and quarterly planning.
Ready when you are