Content Marketing for Small Businesses
Know what to publish before you spend a dollar on it.
A plan for what content your business should create and why. Built for businesses about to invest in content who want a plan before producing anything. Project 215 handles this for businesses in Clarksville and across Middle Tennessee — a set timeline and a real person you can call.
Custom quote
Tell us what you need. We will quote it.
Every business needs something different, so each project is quoted individually. Tell us what you are after and we will send a quote built around it.
Request a quote and a representative will be in touch within 1-3 business days.
What you get
Included in your quote.
Scoped to what your project needs
Audience & goal definitionContent pillar developmentChannel recommendationsStrategy document
Optional add-ons
Content Calendar PlanningA scheduled plan of what content goes out and when
Add-ons are arranged on your consultation call
How it runs
Typical timeline — 2-3 weeks
01
DiscoveryWeek 1Your audience, goals, and existing content reviewed before any plan is drawn.
02
PlanningWeeks 1-2Channels, themes, and priorities worked out against what your buyers actually need.
03
ReviewWeek 2Your feedback worked into the plan.
04
DeliveryWeek 3The finished strategy document delivered.
Scope
What this does not cover.
We would rather tell you up front than surprise you at invoice time.
Hosting, domain, or third-party software subscriptionsPaid link placements or sponsored coverageContent you have not supplied by the agreed dateWork outside the scope of your quote
Questions
Frequently asked.
No. This is the plan — what to make, where, and why. Producing it is separate work, whether that is blog writing, social content, or email.
A quote can cover the strategy for one channel or several, with audience definition, content pillars, a channel plan, and a 90-day roadmap tying them together.
The handful of themes everything you publish ties back to. They keep content consistent and stop every post from being a one-off.
A quote can include a measurement framework that sets out what to track and what good looks like, alongside a competitor analysis and audience personas.
Ready when you are