Built to ship./Kept running.
The development & brand partner for automotive speed, performance and custom shops.
E-commerce & hybrid web builds
Identity systems & brand kits
On-brand dropship automation
Paid ads & social management
Build it right, then keep it running.
We build the storefront, the brand, the merch, and the marketing — then we keep all of it running. The name comes from Genesis 2:15: to work it, and to keep it. That is the whole job.
The LORD God took the man and put him in the garden to work it and keep it.
Four services. One partner. Posted pricing.
Everything a performance business needs customers to see — built and kept by one team. Pricing is published, not negotiated in the dark.
A Shopify storefront engineered with a custom, hybrid design — the polish of bespoke with the reliability of Shopify. Built to convert, then hosted and maintained.
- Custom hybrid Shopify theme & storefront
- Product, collection & checkout setup
- Mobile-first, conversion-focused build
- Ongoing hosting, updates & care plan
A complete identity system — logo, mark, color, type, voice, and the rules to use them. The foundation every other service is built on.
- Logo & mark design + file pack
- Color, type & voice system
- Application & usage guidelines
- Livery, decal & merch-ready assets
Apparel and merch designed on-brand, wired into automated dropship fulfillment. You sell it — print, pack, and ship happen without you touching inventory.
- Apparel & merch design (tees, hoodies, caps)
- Automated print-on-demand via Tapstitch
- Storefront product sync & setup
- Hands-off fulfillment — no stock, no shipping
Paid ad management and social media management, run as an ongoing program. Spend tracked and tuned; a feed that stays active and on-brand.
- Paid ad strategy, build & management
- Social media management & content
- Performance tracking & reporting
- Continuous optimization against real numbers
Case studies, coming soon.
The first builds are underway. Real projects and real numbers will live here as they ship — proof, not promises.
DBR High Performance
dbrhighperformance.com- Multi-page custom Shopify storefront
- Upcoming event listings — shops they're hosting & attending
- Custom partnership pages featuring their partners
Wild Automotive & Performance
wapracing.com- Single-page site with an integrated booking system
- Full merch storefront — our first client to sell merch
- Tapstitch print-on-demand — they design it, it prints on demand
Charleston Performance Solutions
charlestonperformancesolutions.com- Single-page site with full shop callouts
- Integrated booking system
- ShopMonkey scheduler wired into their Shopify site — a first for us
More builds are shipping. Yours could be next.
Start a buildNew merch. Live now.
On-brand apparel and decals, printed and shipped on demand. Wear the mandate.
Built for the performance economy.
If it runs on wheels and sells to enthusiasts, it fits. From dyno shops to race teams to parts brands — the whole automotive performance world.
The Audience
Tuning, dyno, forced induction, ECU and engine work. The shops chasing numbers.
Full builds, fabrication, one-off projects. Craftspeople who need their brand to match the build.
Product makers who need ecommerce that moves and merch that sells alongside it.
Appearance specialists, PPF and vinyl shops — visual businesses that need a visual brand.
Track programs and teams needing livery-grade identity, sponsor decks and merch drops.
If it runs on wheels and sells to enthusiasts, it fits. The whole performance economy.
The Fit Test
P215 is for you if
- You build or sell performance and you want a brand that looks the part.
- You're tired of a website someone built once and never touched again.
- You want one partner for site, brand, merch and ads — not four vendors.
- You value clean, solid work done right over flash and noise.
- You want to know exactly what you're paying, up front.
Probably not if
- You want the cheapest possible option and nothing more.
- You're outside the automotive / enthusiast world entirely.
- You want loud, gimmicky design that fights for attention.
- You see a launch as the finish line, not the starting grid.
- You'd rather chase a quote than read a published rate.
One builder. The whole stack.
Project 215 is run by Aries Johnson — a builder who came up through Korean performance cars: Atlantic City to the test seat with SXTH Element, now building out of Middle Tennessee. One person across site, brand, merch and ads — design it, ship it, keep it running.
- Founder
- Aries Johnson
- Based
- Middle Tennessee
- Background
- N Performance Test Driver
- Drive
- Hyundai Elantra N
Start a build./Keep it running.
Posted pricing, no runaround. Pick what you need and the work starts.