Automotive — lane 02
For custom & resto-mod builders
Long builds. Loud following.
Multi-year builds deserve an audience. We document every stage, post it everywhere, and build sites that take deposits and tell the story.
// Project log
- 56 F100, frame-off
- Pro-touring Chevelle
- 67 Bronco resto-mod
- Client updates
Every build, documented — by P215
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Start their search online
Resto and custom clients who research builders before reaching out
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Referral reach
Illustrative lift when every build is documented and shareable
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Average build, documented
Long projects become long stories — content for the whole run
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Of content per shoot
Captured in one on-site visit — metal, paint, and assembly
Illustrative industry figures — results vary by business
Start to finish
The build, documented.
Three frames from one project — the rhythm that turns a two-year build into two years of audience.
Week 1
Teardown
Bare metal, full story — the before that makes the after hit.
ReelMonth 6
In the metal
Fab, bodywork, paint — progress the owner shares everywhere.
PostDelivery
The reveal
The money shot, the drive-off — and the next deposit.
ReelShot in your shop, written in your voice, posted on schedule — by P215.
The services
Two ways to work with us.
Take the website, take the social, or take both. Posted pricing either way.
Signature service
Website + Online Store
A custom Shopify build made for long projects — every build gets its own page, deposits happen online, and the gallery does the selling.
- Dedicated build pages — every project tells its story
- Deposits and build-slot booking built in
- Gallery-first design — paint reads like paint
- Inquiry flow that filters the tire-kickers
- On-page SEO for resto and custom searches in your region
$1,250builds from
Street $1,250 · Sport $2,500 · Track $4,500 · Factory from $7,500
Pay in full or split into four interest-free payments. Full tier chart on the Services page.
The documentation engine
Social Media Management
We document the build weekly — teardown to reveal — so the audience grows with the car.
- Weekly build documentation, shot on-site
- Teardown-to-reveal reels that compound
- Unlimited posts and unlimited stories
- All captions written — shop voice, not corporate
- Organic and paid — no extra charge to run your ads
$500/ mo per location
Introductory rate — your first 90 days
Then $800/mo per location — only after 90 days, and only once we have shown measurable improvement in your numbers.
Meta — Facebook + Instagram Included
Snapchat · TikTok · X · LinkedIn +$250 / mo each
On-site shoots included within 100 miles of Nashville, TN · Out-of-state shoots +$1,000 each
Also on the menu: Brand kits $500 · Merch designs $200 · Dropship setup $500 · Care retainer $1,000/mo See the full package ›
Ready when you are
Built once. Followed forever.
Tell us about the build program. We will scope it, post a fixed quote, and get to work.